|
|
Authors Learning to Sell What They Write |
Many a writer aspires to be a published author, but what most new authors don’t realize is that once a book is published, it requires a lot of time, effort, and money to market it. The book won’t sell itself; it has to be presented to its target market over and over.
Promoting a book can become a lot like owning a business.
A book is a product and must be sellable. A poorly-written book, with a so-so cover, or an ambiguous title/subtitle that lacks
keywords is not as marketable as a page-turner that jumps off the
shelf and causes the reader to say, “This is just what I’m looking
for.” That reader becomes a fan and automatically starts helping you
promote your book.
Authors Yvonne Perry and Carol Batey conducted a teleconference "Authors Must Learn to Sell What They Write." In it, they
taught what it takes to sell the books you have written.
Make a payment of $25 using the PayPal button below. When the transaction is complete, you will be taken to a page where you may download the MP3 and the handouts for this instructional audio class.
In this online class, students will learn at their own pace the basics for starting
out as a new writer for hire.
This online writing business course provides audio recordings, handouts,
and one hour of one-on-one telephone coaching to help writer refine
their writing skills and learn to operate a business.
Participants will complete assignments such as writing a business
proposal, press releases, articles, biographical sketches, book
reviews, and promotional pieces needed to get a business off the
ground. Students add these pieces to their writing portfolio. The
best written assignments may be featured in WITS blog or newsletter.
The following topics are covered:
- What writers need to know to become a professional freelance writer
- Setting rates for freelance writing gigs
- Closing the deal on potential leads
- Public relations with clients
- Collecting payment
- Finding a niche market
- Promoting an online business
- Building a reputation
- Networking and
online social marketing
- Writing a business proposal and building a portfolio
The cost for this 6-week course is $300 per student
payable at $50 per week for six weeks or in full prior to participation. No refunds will be given for missed classes
or to those who drop out after the first week.
Materials required for each level include: access to a computer with a word processing program
compatible with MS Word 2007 or 2010, email service (preferably Outlook), long distance
telephone service
(if you are outside the local Nashville area), and a desire for learning.
Contact us for more information.
Private One-on-one Instruction– You may bring your
own piece of writing to Dianna or Kristen who will give you individualized pointers on
how to improve your manuscript or document. Either instructor can assist with
development of a book manuscript, the mechanics of writing, establishing your own voice, working with first and third person,
writing dialog, setting the scenes, developing plot
and character, and more. She can help you write your book proposal
or publisher query letter. Contact us for more information.
Sarah Moore is a
former high school teacher and college academic advisor available to work with students who need tutoring
to improve their essays, term papers, and reports before turning in assignments. She is also able to work with professors and doctors who
would like an extra set of eyes to edit proofread their piece before submitting to medical journals or industry magazines.
Contact Sarah now.
|