Our weekly writing, publishing, and book marketing podcast is popular with book lovers because it gives sneak previews into books that are new on the market.
Authors enjoy the how-to publishing information and tips on book marketing and online publicity.
Writers in the Sky does not offer the author podcast interview as a stand-alone service. Instead, we incorporate this opportunity
into an author publicity package that allows clients to make the most of multiple online media outlets in
publicizing their books.
Please choose a marketing package from the list below or request a personalized marketing
plan from our author's assistant when you send a query
to be a guest on our show. You may create your own marketing package by
mixing at least three of the single items listed below and get
the podcast interview as a bonus. If you
choose a single promotional item, the podcast interview can be added
for $50.
Introduce the Author $200
Our brand-new Introduce the Author Marketing Package includes the following components:
A 500-word book review that will be featured on the Amazon and Barnes & Noble
Web sites as well as our blog and monthly newsletter.
An individual press release announcing the release of the book submitted to relevant online media
outlets. We also send one media release about all the guests appearing on our show each month.
One half-hour podcast interview that will be uploaded as a show on WITS podcast,
which is syndicated to other podcast directories as well as
iTunes. The author gets the interview in MP3 file format to use
in his or her book marketing campaign.
A 500-word article containing content related to the book's material to be submitted to online article directories.
Publishing in our writing newsletter the announcement of your
guest appearance on our show.
Posting the announcement on
our blog
about your appearance on our show.
Through these various components, new authors will reach a wide audience and provide many venues through which readers can purchase books.
This is a great way to get started with your online presence.
Written Interviews for Authors $25
We send a list of questions in interview style. When you return your answers to us, we post them on our blog. You can use your copy to further promote your book
in other venues. See samples on our writing blog.
One of our team members will read your book and write a fair and honest review (up
to 500 words). We will post the
review on Amazon.com as well as on
our blog and in
our monthly newsletter. You get the Word and PDF versions of the review to use for other publicity purposes. If a book lacks literary quality
or has multiple grammatical/mechanical errors, we cannot in good consciousness give the book a five-star rating. Five star books will be featured on our blog
and in our newsletter.
Every author needs a bio. We will write an interesting, professional character sketch that highlights your career path, personal strengths,
and demographic history.
Our price is based on 25 cents per word (100-words equal $25). See samples of our bios.
We will create a 500-word press release about you, your book, or event with a specific angle aimed toward your target market.
We will submit the release to five online media outlets. You will receive the file as a Word document ready to send to your local newspaper.
Listed below are some media releases we have written showing some of
the places we have posted press releases online.
Article marketing is an effective way to drive targeted traffic to your blog or Web site. One of our team members will write a
350- to 500-word article
specific to your book topic. You will receive the article as a Word document to use however you choose, perhaps on your Web site or blog. We will submit
the article to five online article directories (see our list below).
A one-pager is an important part of any media kit. It contains a concise description of the author, a synopsis of the book, photo of the author,
photo of the book cover, tips or story angles, and your contact information formatted to make a great first impression. This quick-glance reference
sheet is used to garner author interviews.
That was a wonderful review. Thanks so much ... I'm expecting a review from Jim Kimsey, founder of AOL, Colin Powell, and Norm Schwartzkopf.
But yours will top them all. ... you must be "wonder-woman" ... You really know how to write!
A tips sheet is included in a marketing or media kit to show what your book is about
and may include a list of topics that you are able to speak about.
The tips sheet may be a list of questions and answers that gives the radio show
host an idea of how well your subject fits their listening audience. Great
for sending along with your query letter when inquiring about being a guest on a
talk show. See an author's tip sheet (PDF).
There is an established protocol and certain components are
necessary to be included when inquiring about being a guest on a radio show.
A query letter is the cover letter that introduces an author, a book, or business,
and states what you are able to offer the show's listeners.
See a sample of a query letter for
radio interview.
We will write keyword-optimized, content-rich text for authors
who need material for a book or business blog. It has been proven
that regularly updated material focused on a particular theme
attracts more readers and potential clients to blogs. We can provide
fresh content that will encourage return visitors and post it to a
blogger.com or Word Press account on behalf of the busy author. Cost
is $20
per 300-word post. See blogs we maintain on a
regular basis.
I am very pleased with the press kit Writers
in the Sky developed for my new book.
Sarah Moore is a very talented writer and has been a pleasure to work with. In addition to providing excellent content,
I was impressed with Sarah’s turnaround time. She met or beat every deadline and that is very rare in today’s business world.
I’ve already put some of the press kit materials into use and I’m receiving great response. Writers
in the Sky certainly has my highest recommendation.
Dennis Snow, Author of Lessons From the Mouse - A
Guide for Applying Disney World's Secrets of Success to Your
Organization, Your Career, and Your Life
This is a full media kit in an electronic format (PDF and Word
docs). This kit may be sent to online media or printed and sent along with your cover letter to request interviews
and other promotion opportunities. Our previous clients
have used the components both online and as physical mailers, or to
have available at book signings or speaking engagements.
Write a cover letter introducing you and your
media kit to the recipient
Create your one-pager
Compile a list of questions
a host might ask you during an interview or make a tips sheet (PDF)
about your topic
WITS team member, Sarah Moore is our author's assistant. She
helps authors get their books in front of a wider audience through consistent blogging of quality content, writing and submitting media releases and articles,
and by using social networking and bookmarking to raise an author's visibility in search engines.
Sarah is in charge of scheduling author interviews for our writing podcast and
creating media kits that get the attention authors need to promote their books to radio and TV stations. Ms.
Moore has written numerous high-quality bios, press kits, articles, book reviews and content for Web sites.
She writes the press releases for WITS podcast where her public speaking experience is also put to good use as one of the hosts
interviewing WITS clients and authors about their businesses and books.
